By creating a visual identity, I was able to create a custom universe and associate several elements together.

Summary

In my freshman year at IIM, I had to create a totally fictional visual identity of whatever stuff. I rather went with a streetwear clothing brand with an Asian style with several references to the latter.

Passionate about the world of Japan, its culture and its arts, I decided to create the visual identity of Kibo. With designs rich in color and art, Kibo will be the new brand that will enliven the shops of tomorrow.

Tenya's Mascot

Animated with colors similar to the logo. The Oni mask is represented because it is a very popular symbol in Japan. I wanted to have a strong symbol as a mascot because it's a streetwear brand and I wanted something striking harmonized with the colors of the logo, the Oni mask is a little less "terrifying" and allows to have a different approach.